BZZZZ•FREE

Meet BZZZZ•FREE™

A different kind of zero-proof.

Bold fruit flavor. Refreshing bubbles. A little heat. Electrolytes added.

Spicy Pineapple • Spicy Berry

Sweet with a little heat.™

HAHTCO family? Yes, this is us. Same flavor DNA. A whole new way to BZZZZ.

Get on the listComing soon.
BZZZZ•FREE Spicy Pineapple and Spicy Berry cans

Our Story

Built on real-world R&D.

HAHTCO gave us years to develop distinctive flavor profiles, put them directly in front of consumers and learn what people came back for.

The flavor got their attention.

People loved that the drinks tasted different from what they were finding in the market.

Then came the BZZZZ.

That unexpected little heat at the finish made the drinking experience even more memorable.

Now we're taking those learnings and building a product designed for scale.

BZZZZ•FREE brings the flavor experience into a ready-to-drink, zero-alcohol sparkling beverage with added electrolytes.

Every Season

ONE GREAT DRINK. EVERY SEASON.

Cold and refreshing when it's hot. A little heat when it's not.

Golf courses • Beach days • Backyard gatherings Ski lodges • Après-ski • Fireside weekends

The BZZZZ gives zero-proof refreshment a year-round story.

Golf course — friends enjoying BZZZZ•FREE
Beach day — sunset with BZZZZ•FREE
Ski lodge — fireside with BZZZZ•FREE

Meet the flavors

BZZZZ•FREE Spicy Pineapple can beside a sparkling pineapple mocktail over ice with jalapeño

Flavor 01

Spicy Pineapple

Bright. Tropical. A little fiery.

BZZZZ•FREE Spicy Berry can beside a sparkling berry mocktail over ice with fresh berries and chili

Flavor 02

Spicy Berry

Juicy. Bold. Unexpectedly spicy.

BZZZZ•FREE combines four familiar beverage experiences in an unexpected way:

Fruit + Bubbles + Heat + Electrolytes

WANT THE FIRST SIP?

Sign up for launch updates, early tasting opportunities, and everything BZZZZ•FREE before it hits shelves.

Spread the buzz.Tag a friend who needs a little heat.

Investors & Partners

From development to market.

BZZZZ•FREE is entering its next phase.

We’re refining the formulation and preparing BZZZZ•FREE for commercial production, while introducing the brand to consumers and gathering valuable real-world feedback.

As we move forward, we’re building relationships with strategic partners across production, distribution and retail who share our vision for bringing something genuinely different to the zero-proof market.

Interested in what we’re building? Let’s talk.

BZZZZ•FREE 4-pack carrier with Spicy Pineapple and Spicy Berry cans